About Us

Founder's Note

POPThread Co. is born from something very close to my heart—a lifelong love for colours, beautiful fabrics, and the quiet happiness that art has always brought into my life.

I've always believed that colours do more than make us look beautiful. They have the power to change how we feel. They can brighten an ordinary day, bring back forgotten memories, lift our spirits, and gently remind us to celebrate ourselves, even on the simplest of days.

That feeling is woven into every piece we create.

Every print is chosen with intention. Every colour is carefully imagined. Every silhouette is thoughtfully designed to feel effortless, because I want every outfit to carry a little piece of the joy I feel when creating it—and pass that joy on to you.

Our dream has never been to simply make clothes.

Our dream is to create pieces that become your favourites—the ones you instinctively reach for because they make you feel comfortable, confident, and beautifully yourself.

Our Mission

To make you feel like a butterfly in-the-pajamas energy.

Where every outfit wraps you in the comfort of your favourite pajamas, while giving you the quiet confidence to embrace every version of yourself.

Because we believe fashion should never ask you to choose between comfort and feeling beautiful.

It should feel like a warm hug on a long day, a little confidence before an important meeting, a smile before a brunch with friends, and a gentle reminder that you deserve to feel good, exactly as you are.

Every POPThread Co. piece is thoughtfully crafted to move with you, flatter you, and make getting dressed feel less like a routine and more like a small act of self-love.

Thank you for letting us be a part of your story.

We hope that every time you wear POPThread Co., you don't just wear an outfit—you carry a little more joy, a little more colour, and a little more confidence with you wherever life takes you.

With love,
Akanksha Jain
Founder, POPThread Co.